People searching for bankruptcy attorneys using Google have increasingly been shifting toward using a mobile phone for their searches, according to newly released data from LeadQ, a leading bankruptcy attorney lead generation company. 

Over the last six months, LeadQ has seen more growth in mobile phone searches for bankruptcy attorneys across the U.S. than during any previous six-month period. 

While the percentage of mobile-based searches for bankruptcy attorneys compared to desktop-based searches varies considerably from city to city, some markets now consistently have over 30% mobile share. Tablet-based searches for bankruptcy attorneys appear to be holding steady at 6-8% share by comparison. Still, desktops and laptops continue to be the preferred — albeit decreasing — device for online bankruptcy attorney searches.

Implications for Bankruptcy Attorneys

With a significant and growing share of all search-based prospects now viewing bankruptcy attorney campaign websites on mobile screen sizes, attorneys need to appropriately modify their firms’ web viewing experience. LeadQ’s mobile-optimized sites have proven to significantly improve the conversion rates of site visitors into inquiries and new bankruptcy cases over traditional desktop-optimized sites. To achieve this same benefit, here is what we recommend:

1. Use a “responsive layout” design for your law firm’s website
These new html5-based sites will automatically reconfigure layout and text to display optimally when viewed on a mobile device.

2. Or, create a mobile-optimized version of your existing site
Mobile sites should use fewer graphics (for quicker download times), click-to-call phone numbers, and greater use of concise bulleted text.

3. Auto-redirect mobile visitors from your primary website to your mobile site
Rather than promoting different sites to searchers on different devices, promote just your primary website. Then use a redirect to provide a better viewing experience to mobile visitors.

Data and results are based on LeadQ bankruptcy attorney lead generation campaigns, and apply only to keyword searches for bankruptcy attorneys and related search terms in select markets.