In 2012, mobile-search inquiries to the firms we work with grew from 6% to as much as 40% of the total new prospect inquiries they received. Based on the current growth rate of mobile smartphone usage, we expect up to half of all inquiries to come from mobile smartphone searches by the end of 2013.

If you’re not yet marketing your firm using mobile, here are some guidelines on how to do it effectively – using some of the same law firm lead generation strategies that we utilize at Swift Legal Leads to generate new clients on a pay-per-inquiry basis for local firms.

1. Mobile Pay-Per-Click
   Set up a separate Pay-Per-Click text ad campaigns to be seen only by searchers using mobile phones. If you are already doing paid search engine marketing to reach searchers looking for what your firm does, just divide up your campaign into two campaigns – one for desktops and one for mobile phones – with text ads optimized for each.
2. Mobile-Optimized Website
   Searchers who find your firm on a mobile phone should click through to mobile-optimized site promoting your firm. If you don’t yet have a mobile optimized site for your firm, you’re missing out on many potential new clients – as most standard websites are difficult to read and navigate on mobile screens, inviting potential clients to click elsewhere. This law firm lead generation strategy is now a required component of any client acquisition strategy.
3. Missed Call Lead Forwarding
   Set up Missed Call Lead Forwarding so if an incoming call from a potential client goes unanswered, the caller’s message is automatically forwarded to your smart phone. This allows you to receive the prospect’s inquiry and return the call immediately, rather than waiting until someone checks the company voice mail (which could be 24 or more hours after the message was left). Potential clients will often contact a competitor if you miss their initial inquiry call, so the sooner you receive their message and return the call, the better your chances are of retaining the client. At Swift Legal Leads, each law firm lead generation campaign we run uses Missed Call Lead Forwarding to help our law firms convert as many inquiries into clients as possible.