These five key strategies can help attorneys significantly grow their bankruptcy case volume cost-effectively and without significant upfront marketing expense – even in the current market conditions:

1.  Cultivate your referral network

Actively communicate with your current and past clients using friendly, helpful follow-up communication that is designed to encourage them to refer you to others. If you don’t ask for referrals, clients often will forget to do it, even though they may have had a very positive experience with your firm. This may be with phone calls, email or social media.

2.  Encourage online reviews

Be aware of the online reviews posted about your firm – and grow them. The more good comments are posted about your firm, the more others will be attracted to calling you. Encourage your clients to write and post about their bankruptcy experience with you. And, of course, make sure their experience is positive in every way. Bad reviews can easily torpedo your efforts to attract clients for a long time.

3.  Balanced pricing strategy

Be aware of what other firms are charging for bankruptcy services in your market. And price your services comparatively in a way that will attract a larger number of clients. You may make a few dollars less per case, but with more cases, you’ll end up making more for your firm. While some online competitors may advertise fees as low as $500, you don’t need to charge an unreasonably low fee to build a volume bankruptcy business. Reasonable fees that are perceived as lower than many firms charge, with payment plan options, are generally effective at attracting a higher volume of cases in most markets.

4.  Add qualified lead generation to attract clients that are not part of your traditional networking base
 
Lead generation programs can help supplement your growing referral network very cost-effectively – if you only pay for exclusive, qualified client inquiries, not for every call or email lead you receive. By generating additional clients from outside your traditional network, you increase your network of referral agents – who ultimately send even more clients your way. We estimate that every satisfied new client that our LeadQ program generates for bankruptcy attorneys across the U.S. results in three additional clients down the road for the firm – just as a result of referrals.

5.  Pay for your client generation after collecting fees from the new clients you’ve signed

Bankruptcy attorneys that use our qualified lead generation typically collect enough down payments from clients to easily pay for the qualified inquiries they receive. With LeadQ’s client generation program, attorneys even pay up to two months later for the new clients the program generated for them. This helps to maintain positive cash flow without upfront costs, and enables a firm to “finance” a stronger client generation program than relying on referrals alone.

To find out more about how qualified lead generation can help grow your firm into a volume bankruptcy business, contact LeadQ at 800-662-2888.