Amid the many so-called marketing “experts” telling you about their attorney lead generation abilities, here are, more importantly, the 7 Deadly Sins that will either sabotage your marketing efforts or cost way too much. Avoid these at all costs: Avoid the wrath of trying to get out of a multi-month marketing contract. Never pay for attorney lead generation services on a multi-month contractual basis. This is a common strategy of…

Read More

Working with attorneys across the U.S. over many years, and having seen many different forms of attorney lead generation, we’ve discovered these 7 “Immutable” Laws that apply to all attorney lead generation. Follow them, or risk sinking your marketing dollars into a big, black, one-way hole. They apply universally, no matter which method you use to generate new clients for your law firm, or which firm you partner with to assist…

Read More

Yes, over the last several years I’ve spent over $1 million to generate new clients for firms across the U.S.Based on that experience, here are the 3 most important lessons every attorney needs to know, and how to leverage what we’ve learned to lower your attorney lead generation costs (i.e., costs to acquire new clients for your law firm). More experience = lower client acquisition costs The more experience one has…

Read More