Mobile Search for “Bankruptcy Attorneys” Now Tops Desktop Searches in Some Markets
As of mid-2015, Google reports that online searches for local businesses on mobile devices now outpace searches on desktop computers.
And according to LeadQ data, searches on mobile devices specifically for “bankruptcy attorneys” (and associated similar keywords) are also on the verge of overtaking desktop searches. While still behind the national curve in most U.S. markets, mobile searches for bankruptcy attorneys have crossed the 50% threshold in several markets.
What this means for bankruptcy attorneys
Now, more than ever before, it is vital for bankruptcy attorneys to have a mobile strategy as part of their overall online lead generation efforts. First and foremost, bankruptcy law firm websites must be “responsive design”, i.e. able to adapt the display of a site’s content for the user’s device viewing the content. Or, law firms need to have a separate mobile-optimized site.
If your bankruptcy law firm is still displaying the same content, layout and formating on mobile as on desktop browsers, as many as half of your potential site visitors may leave your site without considering inquiring with your firm — simply because their viewing experience of your site is less than optimum.
At LeadQ, all of our bankruptcy lead generation sites are built to responsive design standards. We estimate that our sites convert visitors to inquiries 50% better than non-mobile-optimized sites. To find out more about how LeadQ can generate increased numbers of new clients for your bankruptcy law firm — on a Pay-Per-Qualified-Inquiry basis — contact us today.
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