How to Get and Convert Free Bankruptcy Leads for Attorneys

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With most programs that generate bankruptcy leads for attorneys, you pay for every lead. Or, if you’re an attorney working to generate your own bankruptcy leads, you still have to pay for your marketing. But here’s how you can get up to half of your bankruptcy leads for free and turn them into clients as well.

Pay only for the most qualified new clients that call you, the others are free bankruptcy leads for your firm.

With Legal LeadQ’s bankruptcy leads for attorneys, you pay only for the most qualified new bankruptcy clients that call your law firm, not for every call. We do all the work to generate the new client calls, you just answer the phone.

However, a number of the inquiries you receive will not count as billable because they do not meet our qualifications as a top bankruptcy prospect. These “warm” leads are also opportunities for your firm. Though these bankruptcy leads may not convert as quickly as those top hot prospects we got to call you, they still may become future clients for you.

Two typical “qualified” bankruptcy leads for attorneys that we charge for:

  1. Caller says he has many thousands in credit card debt that he cannot pay. He sets an appointment to meet with a lawyer at your firm to file Chapter 7 bankruptcy.
  2. Caller says he is unemployed, has a great deal of unpaid medical bills and is starting to fall behind on his mortgage. He sets an appointment to meet with you for bankruptcy help.

 

Five typical “free” bankruptcy leads attorneys may also receive, and how to turn them into clients:

  1. Caller says he is a referral from another client of yours, or someone we already sent to your law firm. Set an appointment to handle this prospect’s bankruptcy. Since it is a referral, it is considered a “free” lead from us.
  2. Caller says he’s interested in filing for bankruptcy and asks a few questions, but does not provide a name or contact info and does not set an appointment. We find that these prospects are often investigating the bankruptcy option but are still in the information-gathering phase. It just takes more time for them to make their decision – and eventually they will contact you again. Sometimes this may not be for 3-6 months. However, when they do contact you a second time, they are then considered a “repeat” caller, i.e. another “free” lead to you. (We only charge for the first time a new bankruptcy prospect contacts you – all repeat calls are free.)
  3. Caller says he wants to file bankruptcy again, after having filed once before in the last several years. This is also considered a “free” lead, as we do not charge for a bankruptcy lead when the prospect doesn’t initially qualify for bankruptcy. Set an appointment and find out the details of the caller’s financial situation. You may be able to assist this prospect with debt consolidation, foreclosure defense, or other representation.
  4. Caller wants to file bankruptcy but has no debt and wants to save his home. This “free” lead may turn into a client for foreclosure defense. Set an appointment and find out the details of the situation.
  5. Caller says he wants to file bankruptcy, but just recently moved to the area.  Meet with the prospect anyway, to assure that he will call you to represent him when he’s completed the residency requirement.
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Author: Jim Rauch

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